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Reducing Booking Time by 40% and Increasing Customer Engagement by 30% for an Online Travel Agency

Streamlining the Booking Journey for Increased Conversions and Customer Retention

Simplifying the Booking Journey with Automation

An online travel agency (OTA) was facing high booking abandonment rates due to a slow and fragmented booking process. Customers had to repeatedly input their details and navigate multiple steps, which created frustration and delays. Appian’s low-code platform automated much of the process, eliminating redundant data entry and speeding up the overall booking journey. Additionally, the platform offered AI-driven personalization, allowing the OTA to provide tailored travel recommendations and real-time updates.

Driving Customer Engagement and Conversions

With the streamlined and automated booking process, the OTA reduced booking time by 40%, leading to a 30% increase in customer engagement. Customers were able to complete bookings quickly and efficiently, while personalized recommendations encouraged

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